SDG 10
GOAL: REDUCE INEQUALITY WITHIN AND AMONG COUNTRIES.
“Too much of the world’s wealth is held by a very small group of people. This often leads to financial and social discrimination. In order for nations to flourish, equality and prosperity must be available to everyone – regardless of gender, race, religious beliefs or economic status. When every individual is self sufficient, the entire world prospers.”
Global Goals.
SDG 10: Sub-Goals
Swipe and Tap to learn more about SDG 10’s Sub-Goals!
Enactus Project Inspiration
Razoration, Enactus Nottingham
Razoration is a social enterprise striving to eradicate poverty in the UK through equipping homeless individuals with employable skills to enhance their job prospects, bringing them out of poverty and improving their standard of living. We aim to eradicate poverty through establishing a door-to-door hairdressing service for students in Nottingham. The profits from these haircuts will cross-subsidise the costs of providing homeless individuals with haircuts and financing their enrolment onto barbering courses.
“Razoration: A tailored, holistic solution to address the diverse needs of our beneficiaries at every stage of their journey.”
Want to know what makes Razoration an EXCELLENT Enactus Project? Read on below!
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Working alongside our five expert community partners, we empower those affected by homelessness through our three-phase operating model; pride, connection, and purpose.
Phase 1 – PRIDE. First, we address our beneficiaries' immediate needs, with warm clothing and non-perishable food items.
We then crucially support them to restore pride and self-confidence, with toiletry essentials including our very own sustainable shampoo bar. Our tailored care packages have supported over 100 beneficiaries just this year.
Phase 2: Connection. Imagine years of being ignored, abused, and unloved. As we heard from Andy, it doesn’t take long for someone to feel as though their life is not worth living.
Our ambition is to reintegrate our beneficiaries back into the community through 121 wellbeing sessions and group activities. Crucially, our ‘call a friend’ programme gives the opportunity to use a donated phone to connect with their support network and family.
And finally Phase 3: Purpose. Continuously listening and assessing our beneficiaries' individual needs we recognised this phase needed to be;
Easy to access without prior qualifications
Flexible to work around welfare appointments
Lead to paid employment in a supportive and safe environment
Be a practical hands-on opportunity, to offer distraction to mental health challenges
And importantly, tailored to each beneficiary
Our answer? Barbering!
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Capitalising on the opportunity of green consumption, we innovated our own line of sustainable plastic-free shampoo bars which are already being sold in local zero-waste shops.
Incorporating a robin hood commercial model, the price of one shampoo bar includes the cost of a donation to our care package, and generates 16% surplus which is reinvested. With at least 3 plastic bottles saved from landfill per sale, our measurable lasting improvement for the planet is clear.
Additionally, we have begun talks to innovate a jointly branded range of sustainable bamboo razors with our Enactus UK Partner, BIC.
The packaging design will amplify the voice of our beneficiaries, and include a link to donate, and a call of action to support. The prototypes are based on the three most susceptible demographics to homelessness in the UK.
This will work towards educating the community, changing the behaviour of society and eradicating the stigma of homelessness.
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Our financial viability is clear. We are in year one of operation and have already generated $1500 of income. Our current operating plan and financial forecast projects we will generate a minimum of $10,000 by October 2023.
With the full programme costing $530, we will be able to support 15 beneficiaries, who with our help will never again have to question whether their life, is worth living.
Our future aspirations don’t stop there. We aspire to inform and influence government policy. We are changemakers determined to create a world where those affected by homelessness are heard, upskilled, and empowered.